Sales leaders implement CRMs, but sales reps, who have to enter data, treat it as a distraction and don’t fill up data. Without data, leaders are not able to make right forecasts or analyse pipeline deeply. Further, even the reps who fill up the data end up spending substantial part of their day in filling up data eating into time they can spending in actually selling.
Bring CRM to whatever tools that sales reps already use eliminating context-switch. Eliminate manual data entry using AI.
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